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DEFINITION OF MARKETING T - W

T
Tactics
A collection of tools, activities and business decisions required to implement a strategy. Target market A defined segment of the market that possess common characteristics and a relative high propensity to purchase a particular product or service.
Target marketing
The process of marketing to a specific market segment or multiple segments. Differentiated target marketing occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each. Concentrated target marketing occurs when a single market segment is pursued.
Telemarketing
A form of direct marketing that uses the telephone to reach potential customers.
Trade margin
The difference between unit sales price and unit cost and each level of a marketing channel usually expressed as a percent.
Trading down
The process of reducing the number of features or the quality of an offering to realize a lower purchase price.
Trading up
The practice of improving an offering by adding new features and higher quality materials or adding products or services to increase the purchase price.
V
Value
The ratio of perceived benefits compared to price for a product or service.
Variable cost
Costs that fluctuate in direct proportion to the volume of units produced.
Variance
A calculation of the difference between plan and actual results, used by analysts to manage and track the impact of planning and budgeting.
W
Wholesaler
A channel member that purchases from the producer and supplies to the retailer and primarily performs the function of physical distribution and stocking inventory for rapid delivery.
Variance
A calculation of the difference between plan and actual results, used by analysts to manage and track the impact of planning and budgeting.
W
Wholesaler
A channel member that purchases from the producer and supplies to the retailer and primarily performs the function of physical distribution and stocking inventory for rapid delivery.
Working capital
The accessible resources needed to support the dayto- day operations of an organization; commonly in the form of cash and short-term assets, and includes accounts receivable, prepaid expenses, short-term accounts payable, and current unpaid income taxes.The accessible resources needed to support the day to - day operations of an organization; commonly in the form of cash and short-term assets, and includes accounts receivable, prepaid expenses, short-term accounts payable, and current unpaid income taxes.

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